One of the hot topics at this spring’s IHRIM Conference in San Diego was how to engage employees in the organization. Conference sessions revealed that we are not in want of good ideas centered on using web 2.0 technologies to help us engage employees.  While technology is a great tool, careful consideration of exactly what the technology is helping you communicate is crucial.

Taking a page from the marketing handbook on using effective client case studies to promote product benefits, a focus on actively communicating “why an organization is a good place to work” provides a very appealing story.  Engaged employees are the ones whose personal values closely match the organization’s values.  Consider communicating the organization’s values in a first person employee story as a powerful way to connect with your employee’s values.  Tammy Erickson’s article below has some great examples of how organizations have accomplished this connection.

http://blogs.harvardbusiness.org/erickson/2009/04/a_low_cost_way_to_improve_enga.html?cm_re=homepage-031909-_-body-middle-tert-_-voices

So, how do you leverage web 2.0 in this story-telling connection?  I would suggest a practical way is to capture and publish short video testimonies from employees.  Ask them to tell their stories about what gets them excited about their job or team.  Why do they feel the way they do about the mission of the organization?  Videos like this would be priceless in helping employees connect with what the organization is trying to accomplish and how each employee’s hard work makes a difference. What a wonderful way to firmly connect the values of organization with employees.

Yes, a picture (video) is worth a thousand words.  So, I quickly created this sample (link below) using a Flip Video camcorder (under $200) and up loaded my video to YouTube.  Think about how this could be adapted for your organization.

http://www.youtube.com/watch?v=YXDKthpjbec

Mike Smith