HR Service Matters
By: Mike Smith
At this time of year there is a lot of discussion of the coming trends in 2010. And, a lot of the smart people look to the recent past to help get a grip on what is coming. There is a marketing resource that I have used for many years that always seems to offer solid scrutiny of a variety of marketing topics. MarketingProfs is a resource website http://www.marketingprofs.com that is comprised of a self-described talented and somewhat eccentric team. I have found them to put forward some very ingenious ideas and views about trendy marketing practices.
So what is the connection with HR Services? Well a big part of effective delivery of HR Services should be thoughtful consideration of marketing the services. It is so important to habitually consider how to effectively market powerful HR Services to our employees. As you consider your HR Services in 2010 and how you market your offerings, consider what MarketingProfs reported (see their full report on their website) as their most-viewed, most-read and most-downloaded content in 2009.
1) What will we do with social media? Marketers seem to be all over this media tool and it has moved into mainstream marketing. Has your HR team figured out how to use social media effectively?
2) How can we do more with less? Search out tips from a variety of resources on how to market for less and even look at classical guerilla marketing principles for low cost ideas.
3) Two Words: Digital Marketing. Taking the time to explore popular digital marketing concepts could lead you to some actionable ideas for your workplace portal.
And, as you consider deploying and marketing some of your HR Services through the workplace portal, consider some great reminders and fresh thinking from a recent post at Jason Averbookâs blog.
http://www.knowledgeinfusion.com/coe/blogs/infuser/2010/01/08/who-owns-the-workforce-portal-and-who-is-the-biggest-loser